Give a client enough evidence to reconstruct one important conclusion from the report. An agency appendix should connect each headline metric to its definition, collection scope and representative observations without disclosing other clients' data.
Build the minimum review packet
Include the reporting period and timezone, exact panel version, provider surfaces, model information available at collection, valid-answer coverage, entity rules, metric formulas and change annotations.
Then include a small set of evidence rows tied to the findings. Each row should preserve the question, collection time, answer context, observed brand outcome and returned source links. Explain how the examples were selected.
The ALCE research treats answer correctness and citation quality as separate dimensions. Apply that distinction in the appendix: a source's presence is not the same as support for every sentence in the answer.
An illustrative evidence row
A useful row might say: “Question P-14, provider API observation, collected at a stated UTC instant; brand mentioned but not recommended; source URL returned; supporting passage reviewed later.” Attach the exact answer excerpt needed to inspect that label.
This is a template, not a customer result. Do not fill missing execution information from current defaults or replace a real answer with a cleaner paraphrase.
Make review efficient
- Link a finding to its metric definition.
- Show numerator, denominator and missing coverage.
- Link the relevant observation or approved excerpt.
- Explain any human classification.
- Separate confirmed facts, hypotheses and proposed actions.
- Assign unresolved questions to an owner.
Provide counterexamples when they materially limit a conclusion. A report that shows only favorable answers makes it difficult to assess representativeness.
Protect the evidence
Use access controls appropriate to the client. Redact personal information and unrelated private data. Avoid embedding API keys, request authorization headers, private customer prompts or entire third-party documents in an appendix.
Agree on retention and access responsibilities before distributing evidence. A public article can describe the method without exposing a private report.
MonitorMyGEO's available workflow should be checked against the actual account and permissions. This appendix specification does not promise a one-click export or any particular export format.
Read the GEO metrics guide for metric layers. Next, use the AI visibility workflow to choose one finding and assemble its evidence chain before finalizing the client narrative.
Fact-checked: 17 October 2026. Examples are illustrative; no customer results are reported.